Collaborative Excellence: Capturing the Citroën C5 Aircross for Carwow
End Client: Citroën
Partners: Carwow & Moshi Creates
Project: Commercial Launch Campaign
Discipline: Automotive Photography & Social Content
The Brief: A Three-Way Creative Partnership
Visually Rich was commissioned by Moshi Creates to deliver a premium suite of commercial assets for the Citroën C5 Aircross, in a campaign orchestrated alongside Carwow. This project required a high degree of collaborative synergy, ensuring the visuals met the rigorous brand standards of Citroën while aligning with Carwow’s signature high-engagement digital style.
The Execution: Showcasing Comfort and Design
The Citroën C5 Aircross is defined by its "Advanced Comfort" and bold SUV styling. Our task was to translate these tactile feelings into a visual medium. Working under the creative direction of Moshi Creates, we focused on:
The Silhouette: Utilizing wide-angle shots to emphasize the SUV’s muscular stance and signature "Airbump" technology.
The Details: Capturing the unique lighting signatures and interior textures that define Citroën’s modern design language.
The Lifestyle: Placing the vehicle in environments that reflect its role as the ultimate versatile family cruiser.
The Challenge: Agency-Level Coordination
With multiple stakeholders involved, including the end-client (Citroën) and the organizing agencies, timing and precision were paramount. Our team operated with high efficiency, ensuring that the "run-and-gun" nature of a multi-location commercial shoot didn't compromise the polished, high-end finish required for a national campaign.
The Result: High-Impact Commercial Assets
The final imagery provided a versatile library for both Citroën and Carwow’s marketing channels. From high-resolution web banners to thumb-stopping social media content, the assets successfully highlighted the C5 Aircross’s unique personality in a crowded SUV market.
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