Electric Energy: Documenting the Citroën Ami UK Road Trip
Client: Citroën
Partners: Carwow & Strata Create
Project: Nationwide Brand Activation & Road Trip
Discipline: Event Documentation, Automotive and Lifestyle Photography
The Brief: Capturing a Energetic Road Trip
The Citroën Ami is more than just an electric vehicle; it’s a conversation starter. Visually Rich was commissioned to follow the Ami across the UK on its official road trip, an ambitious brand activation orchestrated by Carwow and Strata Create. Our goal was to capture the essence of this unique "urban mobility object" as it navigated British streets, attracting attention from city centers to coastal roads.
The Journey: Content Creation on the Move
Documenting a road trip requires a "live" approach to content creation. Unlike a controlled studio shoot, we had to be agile—capturing the vehicle’s personality in real-time as it moved through the streets of various UK cities. We followed the tour to document:
Public Engagement: Capturing the genuine reactions of the public as they encountered the Ami for the first time.
Urban Versatility: Showcasing the Ami in its natural habitat—tight city streets, narrow lanes, and modern urban environments.
Brand Synergy: Working alongside the teams at Carwow and Strata Create to ensure the visual narrative aligned with the campaign's high-energy, accessible tone.
The Challenge: Diverse Environments & Tight Schedules
The UK weather and varying light conditions across multiple regions meant we had to be technically prepared for anything. From the bright lights of London to the moody skies of the north, we utilized a "run-and-gun" cinematic style to ensure we never missed a moment. We provided a collection of stunning high-resolution, high energy stills for press use and social media campaigns.
The Result: A Nationwide Success
The resulting content library provided Citroën and their partners with a vibrant record of the Ami’s journey. By blending automotive lifestyle photography with event documentation, we helped translate the physical road trip into a digital success, driving massive engagement across social channels and solidifying the Ami's status as the UK’s favourite electric disruptor.
Planning a brand activation, automotive events or tour? We specialize in high-impact documentation for road trips, reveals, and live events. From the first mile to the last, we ensure your brand's journey is captured perfectly. Get in touch!
