Client: HIKMICRO

Project: Ongoing European Exhibition Photography & Videography

Discipline: Exhibition Photography, Videography & Social Content

Scale: 16 exhibitions across 4 years

The Brief:

HIKMICRO are the world's leading thermal imaging technology brands, and their European exhibition presence reflects that. Exhibiting at the continent's largest field sports and hunting expos, their stands are substantial, their audience is knowledgeable and their expectations of the content produced around their events are high.

Three years ago they brought Visually Rich in to cover their exhibition activity at the NEC. We haven't stopped since.

The approach:

Sixteen exhibitions across four years across multiple European countries isn't a series of one-off bookings. It's a partnership, and it works because we understand HIKMICRO's brand. Every exhibition follows the same production framework, refined and sharpened across every event we've covered together.

The build comes first. We document the stand construction and fit-out from the moment the crew arrives on the exhibition floor, capturing the transformation from empty shell to fully dressed brand environment with the energy and craft it deserves. The finished build documentation is cut into a we are live video, published the night before the exhibition doors open. A piece of content designed to build anticipation, signal presence and tell HIKMICRO's audience that the brand has arrived.

Exhibition days are run-and-gun from open to close. Photography and video running simultaneously throughout. Stand coverage, product demonstrations, public engagement and the atmosphere of some of Europe's most significant field sports events, all captured and turned around as same-day social assets before the day is over.

Post event, a highlight reel pulls the best of the photography and video together into a single piece of content that extends the life of the exhibition long after the stands have come down. Used across HIKMICRO's social channels, website and internal communications.

From the NEC in Birmingham to the Messe in Dortmund, Nürnberg and Salzburg, the framework travels, the standard doesn't change and the content is always ready when HIKMICRO need it.

The result

Four years. Sixteen exhibitions. A comprehensive and growing content library that covers every major HIKMICRO European exhibition appearance. The partnership works because the brief is understood. That's what four years of showing up and getting it right builds.

Visually Rich provides professional exhibition photography, exhibition videography and same-day social content for brands exhibiting at trade shows across the UK and Europe. From stand build documentation and live event coverage to same-day social assets and post-event highlight reels. We cover events and exhibitions at every stage with the pace, consistency and creative standard that major brands demand. Whether you're exhibiting at the NEC, a European events hall or anywhere in between, get in touch.