Client: GMK

Project: Ongoing Event Photography, Videography & Social Content

Discipline: Event Photography, Videography & Social Content

Scale: Multiple projects across Great British Shooting Show, London & Game Fair

The Brief:

GMK are the UK's leading distributor of premium firearms and shooting sports equipment, the exclusive home of brands including Beretta, Browning and Winchester in the British market. Their events span the full range of the shooting sports calendar, from major public exhibitions and trade shows to exclusive, high-end product launches for the most discerning clientele in the industry.

Covering GMK's event activity properly means being able to operate across completely different environments, at completely different levels of formality and producing completely different content, often in quick succession. That's exactly what our ongoing partnership has been built around.

The approach:

Great British Shooting Show — NEC Birmingham

Three days of simultaneous photography and video across one of the UK's most significant field sports exhibitions. The brief was content-driven and fast. GMK needed imagery and social-ready video they could publish as the show was happening. We delivered same-day content throughout all three days, keeping their channels active and their audience engaged from open to close without a moment between capture and publication.

High-Net Beretta Event — London

An exclusive, invitation-only London event marking the release of three one-of-one Beretta shotguns. The audience was high-net-worth, the product extraordinary and the photography and video needed to reflect both without exception. Detail work capturing the craftsmanship of the engraving and finishing, alongside event coverage with the understated elegance the environment demanded.

Beretta 500th Birthday Celebrations — Ragley Hall, Game Fair

Beretta have been making firearms since 1526, making them the world's oldest active firearms manufacturer. Their 500th anniversary celebrations at Ragley Hall during the Game Fair was an occasion that demanded to be documented at the level the milestone commanded. Photography and video across the event, the atmosphere, the setting, the detail and the significance of a brand marking five centuries in one of England's most impressive stately homes.

The result

An ongoing content partnership spanning some of the shooting sports calendar's most significant occasions — from the pace of a major public exhibition to the quiet exclusivity of a high-net-worth product launch and the historic significance of a 500th anniversary. GMK operate at the premium end of one of the UK's most traditional industries. The content we produce reflects that every time.

Visually Rich provides professional event photography, videography and same-day social content for brands across the shooting sports, field sports and outdoor events industry in the UK. From major public exhibitions to exclusive high-net-worth product launches and landmark brand celebrations — we create event content that matches the standard of the occasions we're trusted to cover. Get in touch.