Client: Citroën
Partners: Carwow & Moshi Creates
Project: Commercial Launch Campaign
Discipline: Automotive Photography & Social Content
The Brief: A Three-Way Creative Partnership
When Moshi Creates brought us in to deliver the commercial photography and social content for the Citroën C5 Aircross launch campaign, in collaboration with CarWow, the brief was straightforward. Premium assets. Multiple stakeholders. National reach. No margin for average.
Three parties. One vision. Everything had to be right.
The Approach: Showcasing Comfort and Design
The C5 Aircross is a vehicle built around two things, comfort and character. Our job was to translate both into imagery that worked across every channel the campaign would touch, from high-resolution web banners to thumb-stopping social content built specifically for CarWow's highly engaged digital audience.
Working under the creative direction of Moshi Creates and within Citroën's rigorous brand standards, we focused on three things.
The silhouette, wide, considered framing that gave the SUV's muscular stance and signature Airbump technology the presence they deserved. The detail, Citroën's modern design language is defined by its lighting signatures and interior craft, and we made sure neither got lost in the wider campaign imagery. The lifestyle, placing the vehicle in environments that reflected its real world role without making it feel staged or disconnected from the people it was built for.
Across multiple locations, with multiple stakeholders reviewing in real time, the pace never dropped and the standard never slipped.
The Challenge: Agency-Level Coordination
Multi-agency productions of this kind live or die on coordination. With Citroën, CarWow and Moshi Creates all invested in the outcome, the margin for miscommunication was zero. Every location transition, every setup change, every creative decision had to happen with the kind of efficiency that kept the shoot moving without compromising the finish the campaign demanded.
Run-and-gun in pace. Polished in output. It's a combination that requires genuine experience to pull off, and this campaign required it across every location, every setup and every deliverable.
The Result: High-Impact Commercial Assets
The final asset library gave both Citroën and CarWow exactly what a national campaign needs, versatility without compromise. Imagery that worked at every scale and in every context, from full-width digital placements to social-first content that performed in one of the most competitive automotive marketing environments in the UK.
The C5 Aircross has a distinct personality in a crowded SUV market. The campaign gave it a visual identity to match.
Visually Rich specialises in automotive photography and social content production for national campaigns, agency partnerships and multi-stakeholder automotive productions across the UK and Europe. From manufacturer launch campaigns and dealer content to social-first automotive imagery built for high-engagement digital platforms. We bring the creative direction, collaborative experience and production capability that complex automotive briefs demand. If you're an agency, brand or production partner looking for an automotive photographer and content creator who operates at this level, get in touch.
