Client: BYD UK, Commissioned by Moshi Creates

Project: Social Media Competition & Commercial Automotive Photography

Discipline: Automotive Photography

The Brief:

Fifteen minutes per car. Four cars. Sixteen images. One location. One chance.

Moshi Creates commissioned Visually Rich to take part in a social media photography competition ran by BYD UK. One of the world's fastest growing electric vehicle manufacturers and a brand making serious moves in the UK automotive market. Four photographers. Four sets of BYD vehicles at Escapade Silverstone. Each photographer given fifteen minutes with each car to produce four high-end commercial images before the clock moved on.

The best work went to a public vote. The winning images went to BYD.

No pressure. No second passes. Just show up, read the car, find the shot and deliver it in a window that most photographers would consider a warm-up.

The approach:

Shooting four high-end commercial automotive images in fifteen minutes isn't a creative exercise, it's a test of instinct, efficiency and the ability to make decisions under pressure that would normally take an hour of deliberation.

We arrived at Escapade Silverstone having already done the mental preparation. The moment each session started, there was no time for anything that wasn't directly contributing to the shot. Composition, angle, light management and camera settings all of it locked in and moving from the first second to the last.

Each car in BYD's range has its own character, its own design language and its own visual identity. Rather than applying a single formula across all four vehicles, we approached each fifteen-minute window as a standalone brief, finding the angle, the framing and the light that served that specific car rather than a generic automotive photography template.

Four cars. Sixty minutes of total shooting time. Sixteen images delivered.

The result

The competition went to a public vote. We came second.

BYD UK however used our imagery anyway, across their social media channels, their website and in paid advertising placements on CarWow, AutoTrader and a number of other major automotive press platforms. Work produced in fifteen-minute windows, under competition conditions, at a single location, running in paid national automotive advertising campaigns.

That's the standard we work to. Even when the clock is against us.

Visually Rich provides professional automotive photography for manufacturers, importers and automotive brands across the UK — from full-day commercial campaigns and multi-location productions to fast-turnaround event-based shoots where the quality expectation doesn't drop regardless of the time available. Our work has been used in paid advertising across CarWow, AutoTrader and major UK automotive press platforms. If you need automotive photography that performs in a commercial environment, get in touch.